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Discover how we help Savvy Business Owners 5x the ROI of their Radio Ads and Track their Effectiveness every month using a special kind of Automated, Online Sales Funnel.
Hey fellow business owner!
My name is Arnie Vetter and welcome to this web page. I'm the owner of a company called JoyROI Digital and we specialize in helping businesses get more out of their Radio Advertising using some very advanced (but highly affordable) digital marketing techniques.
If you are already deploying local Radio ads., or if you are thinking about doing so, then you are on the right page!
If you're reading this, it means that you wanted a little more information about how we're helping businesses that are already using Radio Advertising to get more customers and to track their ad performance more effectively. What I'm about to walk you through is going to make your radio advertising 5x more effective within the next 30-60 days (and the results will continue for as long as your advertising continues after that).
Why Radio continues to be such an effective advertising medium for the small businesses that are using it.
Radio is one of those advertising mediums that has continued to pack a punch during the age of the internet. While some less savvy business owners have left the medium and focused strictly on internet based advertising, we've seen a rising effectiveness for those that have stuck with radio.
Why Does Radio Advertising work so well for Small Businesses?
- Radio continues to have a focus on the local community and, as a result, local community listeners have stuck by radio as a primary source of entertainment and information about their local space.
- The primary "Big Spender" demographics have stuck by radio as a daily companion.
- Multiple Businesses continue to feature local radio stations as the "background" for their waiting rooms, workspaces, and venues.
- Radio still has a huge "drive time" audience as people travel to and from work.
In short, Radio still has a massive locally focused listenership and those are the folks that hear a commercial and take action on that information and call to action. All that said, Radio Advertising alone continues to present some serious problems for small businesses utilising it as a primary customer generation tool.
The Serious Problems that Radio Advertisers face are causing business owners to abandon the medium (even when it's delivering huge results).
Even though radio is proven to be a huge player in the marketing for small businesses, it isn't without its' major drawbacks. There are three core problems with radio advertising that every small business must overcome when utilising it as a medium.
The Serious Problems with Radio Advertising
- Radio Advertising is Difficult to Track.
Try as we might, it is extremely difficult to measure how effective radio is for a business. Most of us that are utilising it have a "gut feeling" about how well it's working for us, but we don't really have the numbers to back it up. This is mostly due to the next problem on the list. - The "Radio Call to Action" Problem.
Most radio ads end with a business asking people to call an office number, come into a business' physical location, or visit the "front page" of a website. All of those present unique problems for tracking whether a customer came from a radio or from another medium. This makes it nearly impossible to track how effective your radio ads are. - You have to keep paying for Radio Advertising for it to continue to Work.
If you "shut the tap off", you stop getting "water to your business". This is the problem that has plagued radio advertisers for decades. You have to keep running the ads to keep getting the results through the door. There is no built in way to capture the leads that don't convert right away with radio ads and "funnel" them into your business over time.
These 3 problems are the reason that countless small businesses struggle to continue to justify their radio advertising (even when it's working well for them).
How we 5x the Effectiveness and ROI of every Radio Advertising Campaign for our clients using a special kind of webpage and Automated Followup System.
One of the reasons we are able to deliver great returns for our clients is that we blend tradition Radio Advertising with Online Digital Marketing Technology.
You get the best of both worlds.
You get the ability to reach all of your best customers on a local level with radio, as well as the ability to track the effectiveness of your campaigns with online tech. You also get the ability to build a list of interested prospects and "nourish them" into becoming a customer using automated email followups.
Our system utilises a special online sales funnel to do the following:
- Radio Ad Success Tracking
You can now track all of your best leads because they'll enter their information online after they hear your radio ad. - Clear "Calls to Action"
You can now get all of the regular business you get from your ads as well as send your potential customers to specific pages that aren't generic. These pages offer something of value to the potential customer in exchange for their information. We use that info to follow up. - You make money with the Leads forever.
Instead of having to continue to advertise on the radio to get the results, you're now using your radio advertising to build your own "advertising platform" that you can use forever. Once you have the lead, you can send emails to them anytime you want. After 6 months to a year of advertising, you "own" these leads and can use that list to drive sales without having to continue tradition mass market advertising on the radio (or tv, print, or online). This truly means the money that you spend now on ads is to build your own platform to communicate with potential customers forever.
That may sound awesome, but how does it all actually work?
How the Online Sales Funnel we're going to build for you gets you Better Results with your Existing Radio Advertising Budget.
Ready to Find out More and See exactly how we can Super Charge your Radio Ads with this System?
Enter Your Information Below for a Free Consultation Call.
